Feels Like North

Cruelty-free nordic brand

Our story

Life up NorthKonrad Boeske

Two years ago, we started life again. We left our home, work and people we’ve been closest to, packed only ourselves and our dog Bocca and drove north following the aurora trail.

At the moment, I am writing this while sitting in a little Red House in the midst of the forest and area where moose reside. We both gave our best to learn a new language as quick as possible, find a job, friends, and a house with the yard our pets deserve. Konrad studied wood technology while I was working at the time to support our family. It was hard, but most of all it was beautiful.

Somewhere between two summer days, the idea of Feels Like North began to sprout. I wrote ideas on scraps of paper and talked to Konrad at home. We decided to give it a try and so we sent our application for the competition organized by the commune and won it. We got great support from the jury and, above all, confirmation that it is a needed and a good idea. Subsequent awards and scholarships allowed us to run the workshop and equip the company. Our products are made here, where we live, and only with using local wood from the forest owner who knowingly takes care of it.

We will never be able to show the real immensity of the beauty that happened to us here. But we can try and spread knowledge about the region of Swedish Lapland, together build its brand, support foundations dealing with the protection of wild animals of the North, and build a bridge between tradition, modernity and its challenges.

You are wanted and very welcome in our world.

The biggest thing I learned from moving to the North, is that each of us sometimes really needs a change as rapid as this one. By profession, I’m a Balkan and economy specialist. I was a manager in the IT branch, but here I worked as a waitress and loved this job. Now, I am responsible for the business side of Feels Like North, as well as for our online presence. If you write to us, you’ll be talking to me. This year, I decided to fulfil my old dream and become a ballet dancer. 


I came here to study. Wood technology was something that always made my heart beat stronger. I worked as a restorer of antique pianos where I was taught by an old master. After moving here and falling completely and irrevocably in love with Lapland, I started to design and make lamps, furnitures and mugs for our own use. Now, I feel like it’s time to send a bit of this magic further, to new homes. I’m a pretty regular guy who plays the harmonica and skates.